DC Exec John Rood has revealed DC’s best selling Digital Titles in the wake of their move to day-and-date digital distribution and its no surprise that the Jim Lee and Geoff Johns Justice League series leads the pack. The top ten are:
- Justice League #
- Batman #1
- Detective Comics #1
- Action Comics #1
- JusticeLeague #2
- Batman #2
- Detective Comics #2
- Justice League #3
- Action Comics #2
- Superman #1
Rood doesn’t given absolute numbers.
The headline is the list above, but its a comment about the ratio of digital sales to print sales that caught my eye:
But consistency is the right word — especially consistency in the digital end. There has been no shake up of numbers when you look at the percentage of physical sales by title. So if something is selling 6% of its physical sales digitally for issues #1 and 2, then it’s about 6% in issues #3 and 4. And if another title has been selling at 16% of print sales in the early titles, the latter titles have stayed at the same level. So there’s been no fluctuation. And the fact is that the makeup is largely the same and the performances you’ve seen in the data provided is largely the same in digital as it is in physical, yet we know from both anecdotal and primary research that this is a different audience. It suggests that the people might be different [for digital and print] but their tastes and their demos are largely the same.
On one level this is quite surprising, one would have naively have expected them to be different audiences with different habits, but is appears that their habits are actually the same. That is, the drop-off/gain-of readers is driven by the quality of the material and not by the medium that it was delivered by. It’ll be interesting to see if this changes over time as the digital audience – one hopes – grows.
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