The buzz-phase around Time Inc’s new Maghound enterprise is that it’s “Net-flicks” for magazines. Foliomag.com describes the project as
Maghound.com allows consumers to choose titles from a variety of publishers for a mix-and-match “subscriptions” where they pay one monthly fee and have the ability to switch titles at any time. Unlike traditional subscriptions, members aren’t locked in their memberships and can cancel whenever they wish.
What is interesting for me is that Time Warner’s other regular publishing concern is DC Comics. Sure, we know the quip that WB don’t know they own a comics company. But, it’s a no brainer to include DC’s ongoing titles including in a scheme like this? It’s an obvious and logical place for DC to try find new readers.
